The Insane Scope of Quant Network’s Market Reach
Quant Network has used what I am going to coin “hydraulic marketing” to sell its Overledger OS and Overledger Network. A hydraulic pump is a Force Multiplier, and is how your car breaks work.
Here’s how Quant has force multiplied their marketing of $QNT Overledger.
How are they accomplishing this?
From the start, Quant has been working inside the industry, creating partnerships and clientele who expose their own clients to Quant Network’s technology.
Let’s look at some of these key customers and partnerships:
• Consulting Firms
• Startup Incubators
• Amazon Web Services
• Regulation Aware Crypto Projects
• Regional Distributed Ledger Networks (DLN’s)
Let’s start with SIA, who is the largest banking and payments network in Europe, connected to over 570 banks. They are also a leader in implementing technology in the financial industry.
SIA uses Overledger to enable their services to be cross platform. This means their clients and partners will use or be exposed to Overledger in order to connect to SIA’s infrastructure, specifically their blockchain network, SIAChain.
SIA is one of two providers for TARGET 2 for ESMIG, and is being chosen by central banks and FinTech firms to provide cross border payments. This is a huge draw for companies to work with SIA and grow their partnerships.
SIA is a primary figure in creating the Spunta Network and testing Central Bank Digital Currencies for the European Union.
In this instance, one Quant Network client is creating access to Overledger for 27 countries’ banking systems.
This is just a taste of SIA’s scale, and they are growing rapidly, with the recent acquisition of Nexi, a banking consortium which processes over $540B in transactions annually.
It is clear that SIA alone can expose Overledger’s capabilities to many banks.
As one piston in the hydraulic system, SIA provides access to Overledger for its partners, enabling dataflow between any platform and their multi-DLT Network, SIAChain.
One customer, to potentially thousands of clients, just like a hydraulic force multiplier.
Next up is Oracle. Oracle is the second largest software company in the world. They provide database and cloud services to 430,000 customers.
Oracle is also primarily an enterprise company, focusing on Business-to-Business products (B2B) and marketing.
Quant is part of the Oracle for Startups program, and Oracle regularly has mass marketing campaigns selling Overledger to their clients.
Quant is also an official FinTech partner for Overledger, one of three companies providing Financial Services Infrastructure through Oracle’s partner program.
This means all 430k Oracle clients have access to Overledger.
Oracle has its own Blockchain Platform (OBP). Because a blockchain is essentially a database, companies using Oracle’s databases would likely migrate to the OBP if they are implementing a blockchain strategy. https://www.oracle.com/blockchain/
Overledger is being used within the OBP to provide interoperability.
All blockchain apps on OBP have access to Overledger. https://www.youtube.com/watch?v=nEbEYsW04j8
New blockchain tech companies are also using OBP from the start, due to its ready to use features and the trust that Oracle has gained in running enterprise data and cloud software solutions.
To cross into mainstream use, new tech usually must be from trusted environments.
So we’re just two clients down from the beginning of the hydraulic marketing pump, and I already cannot grasp the scale so far.
But how about taking a peek at Hyperledger?
Hyperledger is a consortium of organizations, companies, and developers which are working together to create an open source “suite of stable frameworks, tools and libraries for enterprise-grade blockchain deployments.”
It consists of 194 corporate members, who combine for a total market cap of $7.14T.
Quant Network is a contributing member of the Hyperledger organization, and therefore has high visibility to its members, creating passive marketing.
However, the most important factor in the partnership is that Quant works with Hyperledger to provides interoperability to Hyperledger’s blockchains.
Quant is accomplishing this via Overledger’s Hyperledger API.
Hyperledger’s primary DLT, Hyperledger Fabric, is the DLT of choice for about 25% of consultancy engagements.
This means the companies implementing Hyperledger Fabric will likely use Overledger to connect to their legacy systems.
This leads us to Consulting firms.
Quant Network is largely doing marketing to businesses via partnerships with consulting firms, which provide advice and services to businesses, including a majority of Forbes 500 companies.
Deloitte, KPMG, and PwC combine for $130 Billion in annual revenue & 850K employees.
These consulting companies are taking Overledger to their clients in consulting engagements where companies are looking to implement blockchain technology.
Deloitte & KPMG have both recognized Quant Network in their tech innovation competitions, both huge marketing events.
Quant Network is leveraging consulting companies like an external sales & implementation force, implementing and marketing Overledger Worldwide.
One other example is HCL. HCL has 168K employees and works with 250 of the Fortune 500 companies.
Gilbert Verdian has also confirmed that clients are able to whitelabel Overledger.
HCL has developed its CoTrust blockchain platform, which is “a managed blockchain application platform which provides scaffolding services on top of various blockchain engines,” and provides interoperability via an API Layer.
If the CoTrust API layer is in fact Overledger, HCL is selling Overledger to their clients via the white label.
By working with these four agencies, Quant Network is able to indirectly sell Overledger to most of the top 2000 companies in the world.
Force 🦾 Multiplied
Time to take a break from the big business for a minute! Why are we in crypto again?
Time for the startups.
Quant Network and CEO Gilbert Verdian are partnering with Startup Incubators.
The first example of this is @unizen_io ZenX incubator program: https://unizen-io.medium.com/hello-community-a602a861e74f
Unizen’s mDapp incubator program ZenX is a #CeDeFi incubator that supports decentralized projects, empowering their growth with technical expertise and growth management — as well as assuring its full compliance.
For Quant, this is like having ongoing sponsorship for developers and companies to create mApps.
Investors can invest in developers and companies who are creating new mApps which will be built on Overledger.
One partnership, indefinite exposure to new companies.
Why is this important?
It does several things:
1. Incentivizes developers to create mApps (using Overledger).
2. A Low Risk, High Reward for developing mApps.
3. Exposes developers to Overledger and its capabilities
4. Encourages investors to focus in on developers using Overledger and creating mApps, bringing capital in to Overledger Network.
5. Builds a professional network around Overledger, will which allow developers and businesses to connect, as well as investors to find companies and individuals to invest in, and create business partners and customers for Quant
ZenX will be a boon to Quant Network.
Next is not directly a startup incubator or startups in general, but is about young business talent.
Gilbert Verdian has partnered with Cambridge University to speak at their Judge Business school.
The Cambridge MBA programme ranked among the top in the world by Bloomberg, the Financial Times, US News & World Report, and Forbes Magazine, and it’s considered to be particularly strong in entrepreneurship and innovation management, with its own accelerator.
By speaking to Judge Business students, those who go on to create or join FinTech startups out of school will see Quant Network products as solutions for their needs, creating a pipeline of enterprise customers from the very infancy of new companies.
Gilbert also had an interaction with Barclay’s Eagle Labs’ Chris R. on Twitter, and it looks like there was some communication that happened privately as well.
Chris R. also recently became an employee of Quant Network as the Developer Ecosystem Manager, suggesting a positive relationship was formed. https://twitter.com/finteched/status/1403297709184929797
Eagle Labs provides mentoring and coaches to startups, including a partnership with the Cambridge Judge Business School. It also provides engineering support and accelerator programs to startups.
If Quant Network has formed a partnership with Eagle Labs, this will also provide access to Overledger technology early within a startups product development.
If startups use Overledger to create their products and become successful, their use of Overledger will be indefinite as they will come to rely on both the simplicity and network effects that will be created over time.
Two or Three partnerships, yet timeless marketing of Overledger to startups.
Similar to working with startup incubators, Quant Network is also partnering with crypto projects — specifically projects looking to provide interoperability and also be working within regulations and standards (more on this later).
Each of these projects is attempting to leverage Quant’s technology and also create regulatory compliant products and services.
“AllianceBlock will use Overledger to leverage multiple blockchains and create multi-chains token swaps.
This partnership offers the possibility to open a new set of real-world applications leveraging different features from different chains, AllianceBlock is delighted about this partnership which will help blockchain projects and SMEs wield blockchain technology very easily.”
AllianceBlock provides access to their platform via Overledger, enabling more potential for their platform. They also openly discuss their use of Overledger, and projects will see how this provides opportunity, and look to follow suit in adopting it themselves.
LCX, the Liechtenstein Cryptoassets Exchange, “offers a range of digital currencies, and is rapidly becoming established as a retail exchange with technology that can help other institutions launch their own digital assets.”
LCX is partnering with Quant Network to collaborate on research and development, and is integrating their technology with Quant’s to further accelerate the progression towards CBDCs.
This partnership has included many media/marketing postings by LCX about Quant Network.
The partnership also increases Quant’s exposure to central banks conducting CBDC development programs.
LCX’s CEO Monty Metzger conducted a video interview with Gilbert Verdian, creating marketing for the use of Overledger with Enterprise Blockchains
I’ve covered Unizen’s partnership with Quant via ZenX, but I do want to stress how their choice was due to Quant’s regulatory foresight.
Unizen market’s Quant Network by selling Gilbert Verdian’s credibility as a strategic advisor to Unizen.
Okay, let’s get back to business. With THE Business: Amazon and specifically Amazon Web Services
Quant Network has joined the AWS Partner Network.
“The AWS Partner Network (APN) is the global partner program for AWS… APN Technology Partners provide software solutions that are either hosted on, or integrated with, the AWS platform.”
Quant Network states that this “will enable more than a million active customers to benefit from our Overledger blockchain operating system who use AWS Cloud solutions to deliver flexibility, scalability, and reliability.”
One Partner, whose reach is over a MILLION customers.
This is because Overledger is not just for blockchain. It is an “Any-to-Any” API, able to connect ANY platforms together seamlessly.
Yet, Amazon AWS also has its own managed blockchain service, which runs either Hyperledger Fabric or Ethereum.
As discussed earlier, Overledger has the ability to interoperate Hyperledger Fabric by default, and it also interoperates Ethereum.
As an AWS Partner, Overledger is available to AWS customers, with AWS Blockchain customers making the most sense.
AWS Blockchain customers include AT&T, Accenture (another consulting firm 🤔 ), Singapore Exchange Limited (SGX) 👀 , Nestle and MOBI 👀 .
This partnership does not get enough attention due to the infinite scope of AWS, similar to the infinite scope of Quant Network.
The leverage that the AWS Partnership creates for marketing Quant to users is just not conceivable.
You may have noticed one of the AWS Partners, MOBI. This leads us to our next partner category for Quant, Blockchain Standards, Governments, and Regulatory Groups.
What is MOBI?
An “alliance of many of the world’s largest vehicle manufacturers, along with startups, NGOs, transit agencies, insurers, toll road providers, smart city leaders, and technology companies creating standards in blockchain, distributed ledgers, and related technologies.”
It consists of over 100 members, developing standards for blockchain related to transportation, including companies such as BWM, Honda, R3, IEEE, and Renault.
MOBI is developing standards across several different mobility related categories.
The categories for standards it is working towards include:
• Vehicle Identification
• Usage Based Insurance
• Digital Identity & Payments
• Electric Vehicle Grid Integration
• Connected Mobility Data Marketplace
• Supply Chain, Finance, and Smart Contracts
This is a wide range of categories for a wide range of companies which will be using blockchain. These blockchains and data systems will need to be interoperable.
By joining MOBI, Quant can use its membership as a multiplier to market Overledger as an interoperability solution to its 100+ members.
Using MOBI as an example, we can explore Quant’s other partnerships with large organizations and standards bodies.
Gilbert Verdian founded ISO/TC 307, the standards for Blockchain Technology, including Interoperability. He’s chairman of the Interoperability working group.
ISO/TC 307 is being implemented by 53+ countries. With Overledger being the only ISO/TC 307 compliant interoperability gateway, by founding and participating in the working groups, Overledger gets exposure to all government bodies implementing the standards.
Quant Network is also a founding member of the International Association for Trusted Blockchain Applications (INATBA), which works towards global convergence of regulatory approaches.
Part of INATBA’s goal is to supports the development and adoption of interoperability guidelines.
INATBA has 170 members, including companies such as Algorand, IOTA, R3, SAP, Accenture, Barclays, and SWIFT.
Quant Network gets exposure to all of these companies via INATBA.
This “hydraulic marketing” allows Quant to make one connection, which creates 100 to 1+ million marketing opportunities.
Talking of connections, we can look at the partnership with MIT Connection Sciences.
Quant is working with MIT Connection Sciences on the Open Digital Asset Protocol (ODAP).
ODAP is a protocol for digital asset transfer between two gateways connecting different DLTs, and it is how the Overledger Network operates.
MIT, Quant, and the IETF (Internet Engineering Task Force) are working with over a hundred participants from the financial services industry to refine the protocol.
Together, MIT and the IETF previously established TCP/IP to standardize the internet.
This partnership with MIT and the IETF means that Quant’s ODAP is all but guaranteed to become the protocol for “The Internet of Value” of interoperable blockchain networks.
ODAP Gateways are similar the function of an internet router.
As the only ODAP gateway in existence, as ODAP becomes the standard protocol, any company or developer in need of an ODAP gateway will find Overledger.
One partnership, one standard, the whole market.
This sounds like pure capitalistic highway robbery, doesn’t it?
Quant is also working with Governments to market Overledger as a solution to government services and contractors.
Quant has partnered with the UK Government’s Crown Commercial Service to be offered as a service for purchase o the G-Cloud 12 framework, creating exposure to all public sector bodies in the UK Government.
Quant has also partnered with AUCloud as the Australian Government’s Blockchain Operating System. This opened the door for future government services built by the Australian government on Overledger.
Australia recently released that their national blockchain network itself will be built using Quant Network.
Finally, with discussion of national blockchain networks, this leads us to Regional Distributed Ledger Networks, DLNs.
DLNs are DLTs that operate as a network between multiple countries to provide blockchain infrastructure for services such as digital identities, tokenized money and cross-border payments, and documentation.
Quant Network is currently partnered with LACChain, which runs an Overledger node.
LACChain is a development from the Inter-American Development Bank and operates across the Latin American
and Caribbean region. It is currently being used to develop blockchain bonds, digital identities, vaccine tracking, and a marketplace for blockchain apps.
In his DLN Whitepaper, Quant CPO Martin Hargraeves calls LACChain the most advanced example of a regional DLN.
Their goal is to provide countries and entrepreneurs “common, collective, participatory, open and inclusive infrastructures for their solutions, an authentic digital space for the development of their initiatives.”
They recently tested tokenized payments with Citi Bank and is using Quant’s Multi-ledger Token technology for cross border remittances.
LACChain participants can access the Overledger node, and it has 41 partners across 58 countries.
LACChain is one of several DLNs in development. Others include China’s Blockchain Service Network (BSN) and Europe’s European Blockchain Infrastructure (EBSI).
These networks are expected to provide vital informational infrastructure for governmental services.
The partnership with LACChain makes Overledger available to participants of LACChain, but also makes LACChain interoperable with other networks. This means LACChain can connect to BSN or the EBSI, or other blockchain or non-blockchain platforms.
As LACChain has such a vast reach, its use of Overledger will expose the benefits of Overledger to hundreds of entrepreneurs, enterprises, governments, and other regional DLNs.
It is likely that the BSN and and EBSI will add Overledger Nodes, follow LACChain’s logic.
As you have seen, Quant has partnered with clients and groups to market its technology to a much larger reach than it could have if it worked to market to any viable company individually.
This “Hydraulic Marketing” technique has allowed and continues to allow Quant to scale its technology faster and larger than any blockchain company or crypto project in existence.